It’s Hot Salsa

This brand project was super fun! I was able to make a very fun logo, brand identity, and multiple print materials as well as digital media pieces!

Black background with the phrase 'IT'S HOT SALSA' in large outlined letters, and a cartoon character of a fiery, anthropomorphic chili pepper with a mischievous grin, arms, and legs wearing sneakers.

Client
Morgan Otely

Year
07/01/2025

Event flyer for 'Taste of Rathdrum' with a cartoon chili pepper character driving a hot rod. Includes details about free samples, local events, and a hot salsa menu with chips, salsa, and salsa to-go. Date, time, and location provided.
An animated fiery character with green eyes, orange and red flames for hair, clenched fists, and wearing sneakers, appearing aggressive and energetic.
Black circular food label with orange text that says "IT'S HOT SALSA" and a cartoon chili pepper character with a mischievous expression. The label includes ingredients such as tomato, onion, jalapeno, garlic, hot peppers, chicken bouillon, salt, pepper, cilantro, and lime. It states the salsa is locally made in Rathdrum, Idaho, and keep refrigerated, with a packed date and allergen info about wheat and soy.
A logo for 'IT'S HOT SALSA' featuring bold uppercase text with a cartoon flaming character replacing the letter 'O', showing a fiery face with green eyes, clenched fists, and sneakers, on a black background.
A logo for Its Hot Salsa featuring a cartoon flaming chili pepper character with green eyes, white shoes, and a red mouth, on an orange background with black text. The design includes social media handle '@ITS_HOT_SALSA' and a message to ask about ordering, with the phrase 'Locally made in Rathdrum Idaho' at the bottom.
A cartoon illustration of a fierce, anthropomorphic flame character with a big, toothy grin, clenched fists, and athletic shoes, set against a black background.
A cartoon-style flame character with a mischievous expression, clenched fists, and a wide, toothy grin, set against a black background.
Cartoon green monster with flames on its head, clenched fists, and an aggressive expression.